OBVIOUS • White Crush KAKIGORI

White Crush - Eau de Parfum  purity of snow.

What could be more poetic, more fleeting, than the snow gathered from Mount Fuji’s slopes, once cherished to cool Japan’s summer elite? Delicately shaved and adorned with sweet syrups, fruit, or tea, this pristine snow gave birth to kakigori, a timeless delicacy.

KAKIGORI WHITE CRUSH is a fragrance that captures the immaculate essence of imperial snow. Centered on a refined white musk accord, uplifted by the ethereal notes of iris and rose, it evokes a sense of icy innocence. Worn alone, it invites a journey toward crystalline purity.

The iris, a flower steeped in history, traces its legacy to the gardens of Ancient Egypt’s pharaohs. In Greek mythology, Iris, the divine messenger, was said to guide souls to the heavens, her namesake flower’s wing-like petals a symbol of transcendence.

Iris Concrete LMR, crafted by Laboratoire Monique Rémy Naturals, embodies this storied elegance. To achieve its distinctive olfactory profile, LMR blends irises of varied origins: Pallida, with its delicate floral notes, and Germanica, with its richer, gourmand depth. The orris rhizomes, harvested after three years underground, are then meticulously dried for another three years. Unlike conventional methods, LMR’s natural maturation process, developed through a cost-innovative partnership with iris farmers, eschews chemicals, preserving the flower’s pure, unadulterated essence.